Did you know that 4.4 million new blog posts are published every day on online platforms? All of which are competing for readers’ attention. What does it mean? You need to build a solid search engine optimization strategy to rank highly in your niche. There are some issues that cause low content rankings and engagement. Now, which are they and how can you fix them for high search engine positions? The main reasons for low rankings include:
Lack of content promotion
Content promotion refers to the distribution of blog posts and other resources through organic or paid channels. Lack of content promotion affects your rankings as it does not reach the targeted readers even if the quality of the content is good. Some of the ways you can fix this problem include pay per click advertising, social mediaoutreach to influencers and email advertising. Integrating these marketing strategies can be a difficult process, but you can fix it with the help of a internet marketing agency. Specialists will know the time and content to publish or share with the relevant audience.
Target the wrong keywords
Sometimes you can do everything right but mess up the keywords. Keywords are groups or individual phrases that determine what your content is about and who it is relevant to. Using highly competitive keywords will derail your rankings as you will have to outperform established platforms, which is not easy. This will help target long-tail keywords, three to five words readers use when searching for information. It will be easy if you hire a company like a local SEO agency with a vast knowledge of relevant location-specific phrases that will give your content a high rank.
Did you know that backlinks are the inbound hyperlink from one website to another within the same niche? Google’s algorithms use backlinks to analyze your website’s domain authority and relevance. For this reason, inadequate backlinks will affect your ranking since web crawlers will not find your valuable content. Your website will need quality backlinks to solve this problem. These include those from trusted and authoritative websites with your target keyword in their link anchor text. However, it is difficult to get such links on your own. It is best to use an agency that offers SEO Services to help you. An established SEO service provider will know the proper White Hat link building techniques for high rankings.
Website is not mobile friendly
In 2021, there were 4.32 billion unique mobile internet users browsing using smartphones. This makes mobile-friendly design necessary for your website to rank well on search engines. Google’s website designs focused on indexing values for mobile are tailored to the constraints of different screen sizes. You’ll need to take Google’s Mobile-Friendly Test to determine if its mobile-friendly design and coding practices are good enough for a high SERP (search engine ranking position). It would be best to work with a team of web developers for updates if you find the website is not user friendly.
Outdated content is another reason for low rankings. People go online to search for updated and relevant content. Apart from that, the user will move to the next website. You will need a content marketing strategy to address it. Next, you will do a content audit to organize the already existing content according to its performance. While you’re at it, check the target keyword, current ranking, traffic, engagement, and bounce rate. Metrics will help you know which content you will remove and which you will review for updates. The only perfect way to do this is to hire a local SEO agency who knows relevant and up-to-date information about your business to pass on to readers.
Content too short
How long is your web content? This is one of the reasons why web content can rank poorly. SEO specialists have proven that content length affects your ranking position. Up to 300 words are enough, long content ranks higher on search engines. Indeed, it offers complete information on a given subject. Because of this, readers spend more time on the page and search engine algorithms identify it as relevant. You may not have time to write detailed content as a business owner. However, with the help of a internet marketing agencyyou can delegate the tasks to solve the secondary problem.
You are breaking SEO rules
Last but not least, your low ranking may be the result of penalties for breaking SEO rules. Some of the rules include deliberate rules like buying links or innocent mistakes like keyword stuffing. Doing any of these things is counterproductive, even if you are good at other SEO practices. Fortunately, you can solve this problem by hiring experts who offer SEO Services. These experts know all the SEO rules to follow and have the technical know-how to rank your web content organically.
Search engine optimization is at the heart of web content creation and ranking. However, to help you rank hires faster and cheaper, you need expert help. It would be best to use the information in this article as a guide to help you fix the errors that are causing your content to rank poorly.