Looking for a website content writer, but not sure how to separate the good from the bad? Scroll down to discover 4 essential traits of a good copywriter.
As you may already know, a content marketing strategy can help your business gain authority and boost its reputation with target audiences.
And hiring a marketing agency or even a good content writer is the first step to success. On-page SEO.
What is on-page SEO?
On-page SEO is a range of techniques and strategies that ensure your website is positioned at the top of every search engine.
On-page SEO involves:
- create content around keywords and meta tags
- simplification of the site architecture
- remove outdated and poorly performing content
- increase accuracy with content-driven SEO
The benefits of content-driven SEO
If you are traveling by plane, the pilot must know all the techniques necessary to get you to your destination. The same principle applies to your content.
When your goal is to be easily found on search engines like Google, all text and content on your website should be driven by search engine optimization (SEO). This will improve traffic and show your website on the first page of search results. A good content writer must therefore be familiar with SEO techniques.
Let’s look at three benefits of content-driven SEO:
- the fastest, cheapest way to get search results and leverage your business in new markets.
- will increase user engagement if done correctly
- will strengthen the authority of your company
The end of reading?
According to Tony Haile, Senior Director of Twitter, you only have 15 seconds to capture your reader’s attention and convince them.
If you think about it, that’s just enough time to read the title and the opening paragraph, at most. It’s a problem journalists have already identified and solved using the inverted pyramid technique (scroll down for more).
The Nielsen Norman band offers a slightly less dramatic take. According to a recent study they conducted, readers no longer read, they scan.
These two opinions share a common starting point:. the way people consume information online has changed, so it stands to reason that the process of writing should also change.
What should website content writers know?
Abhirupa Purkayastha once said that words are the building blocks of text. Well-written text can hold the reader’s attention and lend more credibility to your content, while bad words will only confuse them.
Your target reader will have come across your text because they are looking for the solution to a specific problem. Keywords should be chosen carefully, with an emphasis on search engine optimization (SEO).
A good website content writer should think, “Got a problem? I will solve it. Here is some valuable, easy-to-read information that will help you on your journey.
Here are some tips on how the text should be presented to facilitate the reading process:
- No long, complex sentences. You are looking for short and simple paragraphs
- Readers, or scanners, love bullet points and numbered lists, which simplify the scanning process
- Relevant subtitles with catchy captions will grab your readers’ attention
- Images are attractive, so use them wherever you can
1 – Write for your audience
People talking to each other can sound crazy, right? But that’s what a good content writer does – or rather, they’ll talk about a blank document as if it were the reader.
The content writer must put the reader first – how they speak, what they like, what they believe in, and what values are important to them.
This will establish a connection between your text and its target audience. It should feel personal – as if the author cares about them and seeks the solution to all their problems. Hopefully, this will result in organic audience engagement.
2 – Research is key
Another trait that cannot be overlooked is the ability to research and analyze data. Many articles are fighting for the top spot at Google.
In addition to writing content that end readers can relate to, writers need to include relevant data in order to rank higher on search engines.
Good writers should research the most important topics surrounding the topic at hand before they even start writing.
Google’s eyes light up when faced with quality website content, and your business will be rewarded.
3 – The inverted pyramid
The reader no longer has time. So you should aim to present what they are looking for as quickly as possible.
The best technique for this is known as the “inverted pyramid”. Mainly used by journalists, it structures the way information should be presented in a text: first comes what the reader is looking for, then comes the rest.
Remember that you want the reader to choose your article over all the others. So start with the conclusion and be sure to show readers other arguments as well.
4 – Follow-up
The work of a good content writer does not end once the text is delivered. Tracking content performance is just as important.
Google Analytics contains a lot of data that can help writers understand how their article is being received. Metrics like time spent, bounce rate, and conversions will tell you a lot about reader engagement.
Internet users are constantly in a hurry. Keep this in mind when working with website content writers, to use SEO in your favor.