In order for your business to survive the competition in today’s global market, you must adopt a more strategic business plan that will take it beyond the local market. One way to do this is to have a multilingual website.
Translating your e-commerce business website content will help you meet market expectations and increase your sales. However, to translate your website content, you need to consider your target audience and be sure to answer the questions below.
-Which county or city are you targeting?
-What are their needs in this area?
-Do they speak more than one language?
Taking the above questions into account, you can then decide how best to target your audience through translating your website content. Let’s take a look at how translating your website content can help boost your ecommerce business.
Your brand reaches more audience
The essence of translating your website is to reach an audience that is not from your local market. As cross-border shopping is on the rise and e-commerce stores are accessible all over the world, you can connect with an international audience to ensure consistent sales. With your website translated, people from the targeted area tend to visit the website, which helps drive more traffic to increase your sales.
Build trust and brand image
When people visit your website and the content is in their language, they feel more comfortable reading and researching the product of their choice on your site. Even if you are on the other side of the world, your audience and customers will feel more connected to your brand thanks to the translated website. They will appreciate and value your efforts and reward them by placing their trust in your brand. Also a multilingual site ensures a better customer experience for your brand. Building a reputable brand image says a lot about your brand. This allows your target audience to recognize and trust your brand more.
Increase sales and conversation rate
People tend to buy products or pay for services rendered in their language. This can be termed as the main reason for translating a website in the first place. When the audience can easily relate to the content on your e-commerce website, there is a good chance that they will buy the desired product from your website. You can’t convert visitors to customers if they don’t understand what you’re selling. Research has also shown that more people tend to buy a product in their currency. Therefore, the right translation of your website boosts sales and improves conversation rate.
With a translated website, you will rank well in the local SERP of the targeted area. When your website content is optimized for SEO, your site is visible every time people search in their language through Google or other search engines. Some effective SEO strategies are:
Keyword: This is achieved by performing local keyword research and then incorporating those words into your content when translating.
Local search: With the right URL structure, search engines will identify your website and display your website among other local businesses in the targeted area.
Relevant content: Visitors tend to spend more time reading quality content. Search engines will make your content visible on the SERP when users search for content related with your content that generates more traffic.
Use certified translation services
Contrary to what many may believe, website translation is not done by simply installing machine translation plugins. Certified translation services create them by carefully preparing content in a localized manner, taking into account the culture and language of the target audience. With the expertise of certified translation services, your website content can be translated effectively to drive more website traffic and increase sales.
Translating website content is an advantage for your business to ensure that it survives the competition in the internet market. It boosts your business by allowing you to target not only the local market, but also the international one. It has been proven that customers are more likely to purchase products translated into their language from a site. Hence the need to obtain certified translation services to work on your content. These certified translators help translate content so well in a way that makes your audience feel like they’re reading locally created content.