Website content

6 Expert Tips That Will Help You Create Great Website Content

If you want to rank higher than your competitors on relevant search engine results pages and generate more sales, you will need to focus on the content you create for your website. Not only do search engines look at the content you post on your site, but people also rely on it to determine if they can trust your brand before buying from you. So, having a solid content strategy will increase your conversion rate, facilitate your brand growth, and improve your relationship with your customers.

However, creating content that your customers actually want to read is easier said than done. Let’s take a look at six tips you can use to generate great website content that attracts the right people and drives sales.

1. Identify relevant questions from your audience (then answer them)

If you want your content to be successful, it has to mean something to your audience. Answering your customers’ questions will show that you understand them and can offer the best solution to their problem. Addressing customer concerns through your content can also help boost your SEO efforts and help your website rank high on relevant queries.

Your sales and customer service teams will be able to give you an idea of ​​the questions your ideal customers tend to ask. You can also check social media and forums to understand what your customers are asking about products or services like yours, how they phrase their questions, and what they are saying about your competitors.

Once you have a list of questions your customers are asking, you can start generating content to address those concerns. Let’s look at an organization that does a great job of creating content around their target audience’s questions.

Victoria University Online does a great job of answering questions from potential students in his blog posts. For example, their article on how to become a financial planner has a title that likely matches what their ideal client might type into a search engine when considering pursuing a career in the field. Generating content that answers common questions like this will drive new, high-quality users to their site.

You can take the same approach by thinking about essential information for your target audience. Write blog posts that use relevant queries as titles or headings to help search engines and people understand what your content is about, and be sure to go deep to give readers all the information they need. they need to make an informed decision.

2. Publish content to better understand what you offer

Your sales page copy is often not enough to secure a customer, especially if they don’t know what you have to offer. By creating content that explains your products or services in detail, you can provide a lot of value to potential customers and help them make the best purchase based on their needs.

Create content that will help customers better understand your products or services. Focus on the best and most essential attributes of what you have to offer to show that your products and services are the best solutions for your customers’ needs. You also need to be clear about who your products are for and who they’re probably not suitable for.

Let’s look at a company that does a great job of writing content to show its customers that it understands their needs and has a great solution.

Planbook, an online lesson planning program, uses blog posts to explain how its product will help teachers optimize their daily planning time. Lesson planning is a common problem for teachers, and since new customers may not know how this product can fit into their routine, the company does a great job of using content to demonstrate everything. has to offer.

6 Expert Tips That Will Help You Create Great Website Content

You can apply the same approach to your content strategy by thinking about how your content can also serve as a marketing tool. Create blog posts, videos, and other types of content to provide in-depth insight into your services or products. It’s a great way to clarify and expand on your unique selling proposition and convince visitors to convert.

3. Use your expertise to help solve your audience’s problems

When your audience has a problem, they often search for answers through a search engine like Google and Bing. You can provide a lot of value to your website visitors by addressing their pain points and offering solutions to build a relationship with them.

Content offers a great way to offer answers while showing your audience members that you care about their comfort and well-being. It also helps build credibility for your brand by showing that you know how to provide helpful solutions, so your ideal customers feel comfortable with your brand before buying from you.

Research the pain points of your customers to start defining the type of content you will need. You can gain great insight by administering a survey, researching what your competitors are writing about, or simply checking social media to understand what your target audience finds interesting.

Let’s look at a company that does a great job of fixing content issues on their site.

Check out this example from skincare retailer The Creme Shop. Since their target audience will be looking for solutions for their troublesome skin, they generate educational content that will offer steps to help their customers.

6 Expert Tips That Will Help You Create Great Website Content

You can apply the same approach to your content by creating problem-solving articles and letting your customers know about issues they might be having. In addition to establishing yourself as a thought leader, you will also have the opportunity to build a relationship with customers when they consume your content before buying from you. This strategy will help you increase your sales and allow your audience to connect with your brand.

Free resources can be effective marketing tools for many businesses. They will drive customers to your site and bring a lot of value to visitors if you do them right.

When deciding which free tools to offer, think about your customers’ daily tasks and worries. You can offer them free templates, calculators and quizzes.

Let’s look at a company that creates great free tools for their customers to support their marketing efforts and drive more sales.

6 Expert Tips That Will Help You Create Great Website Content

FreshBooks, an online accounting software company, offers free downloadable invoice templates that visitors can use over and over. It’s a great way to attract new customers and give them a taste of what FreshBooks has to offer. Free resources also help FreshBooks rank for competitive keywords, helping them reach more of their ideal customers.

Think about common tasks or problems your audience has, then ask yourself if you could offer them a free solution that they will use again and again. If you can give them a really useful tool, they will have a pleasant experience dealing with your business, which will increase the chances that they will spend money with you in the future.

5. Demonstrate your expertise with ultimate guides

The Ultimate Guides offer a great way to demonstrate your industry knowledge and win new customers. They aim to cover a useful topic in great detail and allow you to show off your expertise, offer support to your customers, and gain their trust.

Let’s look at a company that does a great job of creating ultimate guides to help their customers solve their problems.

BeaconLive, a virtual event platform, uses in-depth content to enhance its online presence and build relationships with its customers. For example, their ultimate guide to hosting a virtual roundtable helps potential clients through the complicated process. Creating this content was a smart choice as it provides essential information for new hosts while directing the visitor to BeaconLive as a solution to host their virtual event. The detailed information makes BeaconLive a trusted source for potential customers as they also search for a platform to host their virtual events.

6 Expert Tips That Will Help You Create Great Website Content

You can use the same approach for your marketing strategy by creating in-depth guides with as much information as possible on the subject and including internal links to redirect the reader to your product or service as a solution.

Once you generate a few ultimate guides, visitors will begin to see your brand as a leader in your industry and will look to you for knowledge and solutions.

6. Survey your audience to find out what they need

One of the easiest and most effective ways to make sure you’re meeting your customers’ needs is to ask them what they want from you. By being interested in the opinions of your customers, you will ensure that they will never forget your business.

You can do this with a simple survey or a social media poll. Invite your customers to vote on your next blog post topic or send out a short survey in your email marketing campaign asking for ideas for new content.

Once you have this information, use it to shape your content strategy. Make a list of content ideas and evaluate your existing blog posts to see if there’s anything you’ve already covered. When you have created the content requested by customers, share it with your target audience via social media. By following their advice, you’ll not only earn their trust, but you’ll show them that your business cares about their customers.


High quality content is a must for any website. It will attract new users to your website and offer solutions that show potential customers what your business can do.

Take the time to create a variety of quality content for your site and always focus on your customers. Before long, you will see an increase in conversions as more and more of your target audience finds your brand.

Are you interested in more useful tips? Check out other blog posts on iLounge for more helpful articles to grow your business and create great content for your target customers.